We are so proud to unveil our latest editorial that's inspired by the strength and beauty of this rare Edelweiss flower. Working with a team of vast talents, we dreamed up an editorial that depicts the beauty and quiet strength of this resilient mountain flower. The editorial features themes from the beloved movie Sound of Music with lyrics from the song, Edelweiss, while the shoe collection consist of heels, kitten heels, flats and wedges. View the collection here and the editorial lookbook.
(Click on the image to shop)
The symbolism of devotion and undying love was translated through the creation of meadows and lush flora in the dilapidated building. While time attributes to decay, devotion to love stands the test of time, like our devotion to style, beauty and everlasting comfort. The shoe collection features everlasting details such as pearls and lace. You will also find small, white flower buds throughout the collection to depict the Edelweiss.
Shoe: Lisbeth Ivory
We commissioned the brilliant Laura Gordon behind the lens to capture the essence of the collection. She brought the concept to life with her exploration of light and shadow in each frame she composed, creating a sublime quality that’s hard to forget. Set in a century-old building with aging details, the backdrops convey the essence of the passing of time.
Here is Laura's take on Edelweiss: "I really wanted to delve into the symbolism of this rare flower and fully interpret this mood throughout the imagery. I knew the images needed to be compelling, yet soft. I decided to portray this message by playing with the light. I made my focus of finding light in the darkness, playing with shadows, and reflection. I paired powerful poses and painterly light to encompass the feeling of nostalgia and eminence inspired by the Edelweiss flower." - Laura Gordon
The team from Facetime Beauty added a touch of youthfulness with glowy natural makeup and wind-swept hair. Romantic tulle and blossom-filled dresses envisioned by Gabrielle Hurwitz looked remarkably haunting against dilapidated chairs and other century-old elements.
Every Morning You Greet Me
Shoe: Jasmine Ivory
Clean and Bright
Pure and clean, these pieces are the symbol sincerity and purity. Each creation, like the Valentina pleated tulle wedding heel, feels effortless, naturally driven by the power of pure love. Paying homage to devotion, the editorial highlights anniversary gifting tradition by incorporating elements of cotton, lace, china, and paper. In the shoes, we incorporate elements of romantic tulle and everlasting pearls.
Blossom of Snow
We could not have been happier with the results of our team's hard work. The beauty you witness here is a result of selfless collaboration and hard work that each of these people put forth. We are eternally grateful.