You Vote, We Design

This page is updated as we go through different stages of shoe development. 

#BellaBelleByYou is where you get to be a designer! Embark on a journey of creating your dream shoes by casting your votes on what goes into your dream shoes. We read every feedback and will incorporate the popular feedback into the shoe design. Don't forget to vote as your vote will determine the outcome. This page will be updated as we go through different stages of shoe development. 

Vote real-time and get the quickest update by following us on @bellabelleshoes on Instagram.

Many of you voiced your disappointment that Design 2 did not win. It was a very close race! After countless of DMs and messages from you, we have decided to bring Design 2 as well. 

We are also thrilled to announce the names of Design 2 and 4 that received your overwhelming votes. You suggested so many beautiful names to go along with the whimsical vibe of both designs.

The names that won the most votes from you are:

• Design 4 = "Eden", inspired by the garden of Eden. Some of you pointed out the shoes have the vibe of a paradise.
• Design 2 = "Aurora", inspired by Sleeping Beauty. Some of you pointed out the shoe edging reminds you of Aurora's dress neckline. 

Do you agree that the name captures the essence of each design? 

Coming up: our team is currently constructing the shoe embellishments. Stay tuned on our Instagram as we reveal some sneak peeks for you to make the final decision, straight from our workshop floor. 

Join everyone on the voting process on @bellabelleshoes!

You and your besties could win the winning shoes when we release it. Follow #BellaBelleByYou hashtag and @bellabelleshoes on Instagram so you don't miss the announcement. Please share with your fellow shoe-lovers!

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FOREWORD

from Erina & Veronyca

 Bella Belle’s ethos has always revolved around you. We design for you, and we believe you are the biggest driving force in our creative spark.

In this #BellaBelleByYou project, we invite you to kindle a shoe design collaboration that stems from inspiration and vision unlike any other. We will bring you on a multi-faceted journey of bringing a shoe design from ideation to life, including choosing each element that goes into the shoes, sketching, selecting materials, sample prototyping, production process, down to packaging. 

The best part? Seeing our collaborative creation come to life and donned on your feet: so exhilarating.

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#BellaBelleByYou

Bella Belle By You from Bella Belle Shoes on Vimeo.

Your Winning Votes: Shoe Elements

Proposed 4 Shoe Designs

Based on what you voted on the shoe elements, we have designed four styles. We received an avalanche of thoughts and feedback from you. Thank you, thank you! 

Here are thoughts from Erina, our Creative Director on each design: 

“When I designed this, I envisioned a classic stiletto slingback with a twist on the ankle strap for extra secure fitting. Made of mesh for total comfort and breathability, it is adorned with trailing crystal embossed vines to keep your feet sparkling. It doesn’t get more modern than an alluring pointed toe to finish this polished look.”⁠ 

“I was so excited to design this shoe because it had all the components I loved in a shoe! I dreamed up a stiletto that is elegant, sexy, and dressed up for any occasion. The scalloped profile of the heel cup is matched by the deep V-cut in the front to create a playful silhouette. Enveloped in delicate embroidered fabric, the shoe is embellished with scattering 3D flower appliques edged with tiny crystals. I truly hope you love it as much as I love designing it for you." 

"I’ve heard you loud and clear, you want more block heel designs, especially taller ones. D’orsay shape is always a favorite of mine, and I want to keep this design playful and youthful. Draping the curvature of the heel cup and vamp are strands of pearls and jewels, flanked by an opulent bow brooch on each side. It’s like wearing a piece of luxurious necklace on your feet!"

"When I read so many of you express your desire to see more colors, I immediately thought of happy and soft pastel hues to experiment with. I love the idea of a blossoming garden with embroidered vine ankle ties. The toe strap is overflowing with oversized 3 dimensional flowers to match the vibe. What makes this the perfect enchanting garden shoe? The much-requested block heel, of course!"

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Winning Design Announcement

*Drumroll*

 The winning design is....

 Thank you for all your votes. After an overwhelming response, you have chosen Design 4 to be the winning design for our #BellaBelleByYou campaign.

We asked why you chose Design 4 as your favorite design and the top reasons were:

✨ The whimsical and unique design
✨ The colorful floral embroidery⁠
✨ The garden-like vine strappy tie
⁠ ✨ The sturdy block heel
⁠ ✨ The soft pastel colors

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Winning Design Variation

 Based on your input, here are the changes requested the most from the original Design 4. We asked you to pick from these four which version you would like to see. Many of you couldn't decide, and suggested to create all variations!

Stay tuned as we will reveal which of these variations we will bring to life as well. 

Surprise! Surprise!

Many of you voiced your disappointment that Design 2 did not win. It was a very close race! After countless of DMs and messages from you, we have decided to bring Design 2 as well.

Stay tuned as we ask you to vote for its name and choose the materials to create Design 2.

 Are you team Design 2 or Design 4?

Shoe Naming

Picking a name for a shoe style is not as easy as it looks as you want it to be meaningful and captures the essence of the shoes. You suggested so many beautiful names to go along with the whimsical vibe of the shoes. We are in the process of reviewing all your input and picking the top 4 choices, so you can vote on your fave.

Design 4 name choices:

Design 2 name choices:

We are currently hard at work to bring your vision to life. Soon, we will be revealing the prototype of the embellishments of Design 4 (Eden), followed by Design 2 (Aurora). Don't miss your chance to vote on the shoe details that will make your vision a reality. 

Giveaway Alert

Follow @bellabelleshoes on Instagram and follow the hashtag #BellaBelleByYou to hear from us when we announce the most epic giveaway. You and your besties could win the winning shoes. Please share with your fellow shoe-lovers!

Final Shoe Reveal

Finally, the moment you have been waiting for is finally here, meet Aurora! 

From your votes, you asked for a 3.5 inch lace wedding heel that has dreamy crystal flower embellishments. You loved the scalloped silhouette but did not love the deep V-cut over the toe from the original design, so we removed the cut. The result is Aurora that is an enthralling princess-inspired wedding pump that will make you the belle of the ball. 

The winning shoe that you voted for in our #BellaBelleByYou campaign is here, meet Eden! 

You voted for an enchanting garden-inspired block heel with twirling ankle strap vines and voluminous flowers. The result is this beautiful garden of Eden with lush layers of pastel-colored organza flowers in yellow, blush and lavender. While you loved the original concept of criss-cross vine ties, a lot of you voted to go for something simpler and more secure like an ankle strap.